This textbook will sharpen the core decision-making skills of budding managers and entrepreneurs through the concepts, logics and principles of microeconomics used in the book with suitable examples and cases from multiple industries from across the world. By placing strong emphasis on the fundamental theories, concepts, and their application in real-life business scenarios, the book presents chapters infused with relevant case-lets, snippets, and exercises. Written in simple and engaging conversational style, this book makes complex topics easily comprehensible to the readers who have virtually no background in economics.

It should be useful to students, researchers, and teachers from the fields of economics, applied economics, and business studies. Additionally, this book would also be an invaluable companion to aspiring managers and corporate leaders.

This book can be ordered from Amazon and other online outlets including that of the publisher.